Six months ago I fell back in love with my work. I made a decision that I was going to try my hand at blogging for three months to see if I liked it. I found out I more than liked it. I love it! It allows me to share marketing ideas with real estate agents. It allows me to break down my walls and let people get to know me. It allows me the opportunity to meet so many new cool people.
Yup, I am in love with blogging.
Have you considered writing a blog for your real estate business? Blogging is a great outlet and can be a gateway for more opportunities in real estate. If you think you might enjoy blogging I encourage you to give it a try! Sure there are a lot of real estate bloggers out there but there is only one you. Your voice is unique!
Here’s five reasons why blogging might be right for you:
1. You like talking about real estate
Do you like talking about real estate? Then blogging would be a great marketing strategy for you! People are searching the internet to learn more about real estate. Give them what they are looking for! When you give people what they are looking for you will build a loyal following. Do research and write about topics that people are looking for more information on. Give your opinion on current events in real estate. Or stir up some controversy and disagree with a popular view point. Think about how you can expand on current real estate topics and bring your own voice to them. This is where the joy for writing comes from. Blogging is a great opportunity to showcase your knowledge and expertise. If you like talking about real estate you may enjoy writing about it too!
2. You have time
Blogging is a large time commitment but when you do it, your hard work will pay off. The average blog post takes me 3-4 hours to research, write, proof, rewrite, proof again, add images and finally publish. Some people think a blog post takes an hour to write and publish. Could I do a blog post in an hour? Sure, but it would not be a good post. If you are going to blog you want to take the time to do it right. If you put out bad content people will not read your blog.
The cool thing about blogging is you don’t need to post every single day to gain a following. I post twice a week and I have built a loyal tribe of followers. I think I could even get away with posting once a week, but I like writing too much to only do it once a week! If you are going to blog commit the time to do it at least once a week. There’s nothing worse than a blog that has great content and then is dead a few months later. Before you take the leap schedule time to dedicate to blogging.
3. You are a planner
When you first start blogging you write about any idea that comes to mind. That works for a while. Then there comes the day you get writer’s block and no idea comes to mind. Not good! Like any other marketing you must have a plan when you blog. It is called an editorial calendar.
Let’s say you are going to write once a week. Make the first week about buyers and the second week about sellers. Make week three about home improvement ideas and week four about advice for investors. If you lay out a plan like this you can start brainstorming ideas for each category. Before you know it you will have 3-4 months of content to write! An editorial calendar keeps you disciplined with your blog and helps prevent writer’s block.
4. It fits your marketing strategy
Blogging is not one of those “shiny objects” that you can do to quickly bring in business. There is nothing quick about blogging. It takes a long time before a blogger sees any income from writing a blog. Blogging should be one piece of your marketing strategy. It should also fit in with the rest of what you are doing for marketing too.
Blogging goes well with social media and email marketing. It also can go hand in hand with postcard marketing. If you are looking for blogging to be a quick fix to bring in leads you will be disappointed. Blog in conjunction with other marketing strategies until your blog takes off. If you stick with blogging it will turn into a great lead source for you. But initially you will hear a lot of crickets on your blog. Stick with it while implementing other marketing ideas and you will be rewarded!
5. You can be yourself
The one thing I have learned over the last six months is that the more of me I inject into my posts, the more they get read. People are connecting with me through my writing and the more transparent I am, the more we connect. It is amazing and I love it! But while it is amazing it isn’t always easy. Two posts I wrote recently about the 36 things and my soft launch were hard to write. I took a lot of breaks when I was writing those posts because I was scared to be that raw and that real. But I have also learned that those posts are the ones that really show who I am. When I do that people respond to those posts and it helps to build loyalty. The greatest compliment I ever got was from a longtime friend of mine that told me I write like I talk. That tells me I am being real and more importantly being authentic.
If you are going to write a real estate blog don’t make it all about facts or stats about real estate. Inject you into your writing and talk about your wins and losses. That is how you will build a community of loyal followers. Trust me!
Blogging is a great opportunity for real estate agents to showcase their knowledge and expertise. But success with a real estate blog isn’t something that will happen overnight. It takes time and dedication to build a real estate blog or any blog for that matter. If you take the time to publish great content you will be rewarded with a loyal following. This loyal follow can also turn into real estate business for you!
Have you tried blogging? Or is blogging something you have thought about doing? Please share your experiences with blogging in the comments below!