The about page on your website is the number one viewed page on your site. Website visitors will check out your home page first. Then they will immediately click over to your about page. Why? Because they want to know more about you. They want to know your story and why you sell real estate. But really they want to know you are a real person that they can connect with.
Unfortunately the about page on a website is the worst written page. Why? Because it is hard to talk about ourselves. It feels uncomfortable and awkward. We don’t know what to say so we just put anything out there just to get it done. This is a mistake because your about page should actually be selling for you. Instead it might be turning people away.
So how do you create the perfect about page? First I recommend interviewing yourself. Print out the following questions and start writing. Don’t edit as you go and don’t over think your answers. Write from your heart and remember not everything you write has to go on your page. This is a brainstorm activity to help get the ideas flowing.
1. What did you do before you started in real estate?
2. Why did you decide to become an agent?
3. What’s your favorite part about being an agent?
4. What do you like least about selling real estate?
5. Who is your ideal client?
6. What do you love to do when you aren’t working?
7. What’s the hardest part about being self-employed?
8. Who makes up your family?
9. List 5 unique, different stories about yourself.
10. If you moved to your current city, why did you move?
11. If you stayed in your hometown why did you stay?
12. What makes you different from other real estate agents?
13. What is the best compliment you’ve received from a client?
14. What are your favorite things in life?
15. What are your qualifications?
From this list you should have a good idea how your about page is going to be shaped. The next step is to start writing the content for your page. It is critical that you step outside of your comfort zone when you write this page. It will feel hard at first and it will feel uncomfortable. Push through those feelings and put some serious work into your about page.
How do you step out of your comfort zone and create the perfect about page? Start with these five tips to help craft your perfect page:
1. Write in first person
There is nothing worse than an about page written in third person. Don’t do it! Writing in third person makes you sound stuffy and arrogant. It is also hard to connect with someone who isn’t writing in first person. I also think it is easier to write like you would talk to someone. In real life when you introduce yourself you wouldn’t do it in third person. You shouldn’t do it on your website either! Write an about page that sounds like an in real life introduction. Writing this way will make your website visitor feel instantly connected to you.
2. Be yourself
When you write your about page be yourself. This is something you should do in all your marketing. Don’t try to write an about page that you think is what people want to hear. Write your about page from your heart. Show people who you really are and they will respond to you. If you are silly in real life, be silly on your about page. That is what people want to see. They want to see the real you and not this fake business version of you.
3. Break it up
If your about page is on the longer side break it up into sections. This will make it easier to read and will keep people hooked into reading it longer. Create subheadings for all your content. Also add bullet points where appropriate. These small touches will make your about page visually appealing and people will stick around to read it.
4. Be unique
On your about page tell unique stories about yourself. Tell stories that people will remember or that beg people to ask you about them in person. Anyone can write the standard about page but those are boring and don’t get read. Stand out and be different. Let people get to know you like you would a new friend. Share unique stories about your life and your work. This is what people want to learn about you.
5. Add images
On your about page make sure you add photos of yourself. You can always put your professional photo on there but I recommend adding other personal photos of yourself. If you talk about your family include a family photo. If you talk about your favorite vacation spot include a photo of you from a recent trip. If you are feeling really brave record a video for your about page. Images are a must for all about pages. It shows that you are human and helps people connect with you.
Your about page on your website should answer the question your website visitors want to know: “Who are you?” It should tell your story and give visitors an insight into you as a person. If your about page is outdated I recommend scheduling time to update it. Give your visitors a glimpse into your life and you have the chance to hook them as clients!
How does your about page look? Do you struggle with updating it or do you think it is perfect as is? Please share your thoughts with me in the comments below! Thank you!