Landing pages are a gold mine when it comes to generating leads for real estate agents. They allow you to grab your website visitors’ attention and let you show them your expertise. Landing pages allow you to show that you are solving your prospects’ problems and are here to help.
You know the value of landing pages. Maybe you even taken my class and set up your own landing page. You know landing pages are a gold mine of real estate leads but what happens after you set it up? That is the number one question I am asked by my clients. “Now what? How do I market my landing page so that I can actually get leads?”
1. Facebook Ads
The quickest way to get a lot of people to see your landing page is to do a Facebook ad. You never want to do a Facebook ad that sends people back to the home page of your website. You only want to redirect traffic either to a relevant blog post or to a landing page. I prefer sending them to a landing page because I want to capture their email address. Doing it this way gives you a better chance of converting this new visitor from Facebook into a lead.
The great thing about Facebook ads is that you can narrow in on your demographic. This helps to make sure the right people are seeing your ad.
- Years lived in home
- Likely to move
- Zip Codes
- Job Type
I have had the most success with agents’ Facebook ads when I target by zip code so try that the next time you run an ad. Running a Facebook ad to your landing page will increase your chances of getting new leads.
2. Postcard Marketing
I love anytime you can combine digital marketing with traditional print marketing. Combining a traditional postcard with a landing page is a great example of blending the old with the new.
Here’s an example of how you could do this with a farming neighborhood postcard:
Target Market: Local Neighborhood Sellers
Postcard Series: Local market information, tips for home sellers
Landing Page Lead Magnet: Top 10 Easy Ways to Increase Your Home’s Value
In your marketing postcards you should always redirect people back to your landing page. People are more likely to give you their email address on a landing page then take the time to call you from a postcard. This can also help you track to see if your postcards are even hitting the mark with your prospects. Finally this is a chance to show your expertise to these cold prospects. You are providing value and value turns prospects into clients.
3. Annual Reviews
Are you taking the time to conduct annual reviews with your clients? This is an opportunity to catch up, see how they are doing and get new business from them or referrals. Annual reviews are common with insurance agents but I think real estate agents can use them effectively too.
You could create a landing page with questions for your annual review. Questions like: have you done anything to improve your house, do you have questions about the local market, are you carrying PMI, etc. Brainstorm some ideas that you can use in your annual review. Think about questions where you can help answer their concerns and give value. That will be a win-win for everyone and you will be seen as their trusted adviser.
Then create your landing page with your questions and an email capture form to submit the answers. I like doing the review on a landing page instead of a traditional website page. There is less opportunity for the client to get distracted and not fill out the questions. Then send your clients an email with a link to the landing page. Once you have captured their information you can reach out to them to discuss their review.
4. Trade Shows or Events
When you have a booth at trade shows or events you always hand out information to attendees. Most agents hand out business cards, brochures and some sort of promotional trinket. Whenever you are handing out promotional items at an event include a link back to your landing page.
I think you have the opportunity to be creative with your landing page at an event. You can’t do this with your traditional website. If you have a booth at a bridal show you could offer a lead magnet report titled “10 Things Every Newlywed Has to Know About Buying a House.” If you have a booth at a home improvement show you could offer a landing page with “10 Tips to Increase Your Home’s Value.”
In both cases you are creating content that speaks directly to the audience attending each show. Send them to a landing page that resonates with them instead of your boring home page. This increases the chances that you will get leads from your event.
5. Your Website
Did you know you can advertise your landing pages on your website? Not only can you but you should! On my website I advertise my landing pages in two ways. First I have a free reports section in the menu. Each of these reports lead to my landing page. Second I have a graphic on the right hand side of my blog advertising a free report.
The chances that a website visitor is going to call you after looking at your website is slim to none. They are too easily distracted by everything else that is going on with your site. Instead steer their eyes to your landing page so you can collect their email and stay in touch.
6. Open Houses
Doing open houses and adding a landing page is another way to combine traditional and digital marketing. Most agents at open houses offer their business card, a flyer about the property and sometimes a mortgage sheet from their loan officer.
Why not spice it up and add something of value like a free report? Create a flyer with your free report offer on your landing page. You could do landing pages for homes that attract first time home buyers or move up buyers. You could do a landing page with a report geared towards senior buyers. If you want to increase your leads at open houses offer something different. Offer something of value and showcase your real estate expertise.
Do you do videos and upload them to Facebook, YouTube or Vimeo? One way to combine two digital marketing efforts is to mention you landing page in your video. I think this gives you a great opportunity to connect with your prospects.
For example you could do a video about five things every first time home buyer needs to know. Then at the end of the video you offer a free report with 10 more things every first time home buyer has to know. You do a good job on the video by offering value and they are intrigued to find out more. They feel compelled to download your free report because you have given them so much value in your video.
Landing pages are a must have for agents who want to generate leads online. Once you understand that value it’s time to market the heck out of your landing pages. Follow the above list to get more eyes on your landing pages and get ready to convert your visitors into new clients!
What do you think about landing pages? Have you tried them in your real estate business? If not what questions do you have about landing pages? Please leave me a comment below!
Do you like the idea of landing pages but need ideas to actually create a lead magnet? Download my free report “121 Lead Magnet Ideas for Real Estate Agents”
Or are you convinced and ready to jump in and create your own landing page? Don’t go at it alone and get frustrated! Join my Looks to Leads Landing Page Course for Agents today!