Last year I stepped back into exercising. After having back-to-back babies, let’s just say it had been awhile since I worked out. I ordered the 21 Day Fix by Beachbody through an old college friend of mine to get me started.
I literally thought I was going to die when I started this workout. I remember getting through the warm up and the instructor on the DVD said “Alright are you warmed up?” “Warmed up?” I thought. “Um no I am dying, I am past warmed up.” I started these workouts in February of last year and I remember wanting to throw up halfway through each one. What was I doing to myself?!
Another favorite quote from this instructor on the DVD is “I just want you to be better than you were yesterday.” Somewhere in there I took it to heart. I knew that by pushing through and taking one step or doing one more rep I would be better than I was yesterday. I also realized that by being better than I was yesterday that the workouts would get easier. It was then that I realized that I would start to achieve my weight loss goals.
Alright, this is a blog about marketing and real estate. What does my weight loss journey have to do with real estate and marketing right?! Before you click away, give me a moment and I will put it together.
What Happened Yesterday?
Think about what you did yesterday for your business. Did you talk to clients? Show houses or go on a listing appointment? Did you reply to a lot of emails? Get signatures for a purchase agreement? I bet you did a mix of all these things because that is what real estate agents do on a daily basis.
One question for you, what did you do to grow your business yesterday? Did you pick up the phone and check in with a past client? Did you improve your opt-in offer on your website to get more leads? Did you send out your monthly email newsletter?
If I had to take a guess, I would guess that 85% of you reading this did nothing to grow your business.
It’s hard though isn’t it? You are wearing all the hats for your real estate business. You have to talk to new prospects, keep clients happy, make sure deals close and deal with all that paperwork. How are you supposed to work on your business and not in it?
Yet you know that to keep your real estate business going you have to prospect. You have to work on your business. When I take the 30 minutes to workout everyday I am closer to achieving my goal. In real estate one small improvement every day can mean the difference between closing one extra deal this year. If you take a little time everyday to work on your business how much better will it be in six months or twelve months?
Just like weight loss, you have to start somewhere. You can’t just wake up and say “I’m going to lose 50 pounds in twelve months.” It’s great to set the goal but then you have to break that goal down into tasks. These tasks are things that you can complete every day to meet your long-term goal. You start by saying “I’m going to lose 30 pounds by June” to “I’m going to lose 5 pounds a month.”
Let’s say you want to close five more deals in 2015. What does that look like for you? Do you have to talk to 50 more people to make that happen or is it only 25? If it’s only 25 break that into quarterly goals. You need to talk to 6.5 more people every quarter to close five more deals in 2015. Great! Now you can break that into monthly and then daily tasks. You have a plan.
Then real life gets in the way. A closing you have worked on for a month starts to go south. Your kids get sick and you lose two days of work. Your computer crashes and then another day is gone. Real life happens and it distracts you from your goal.
I have noticed something funny lately about my goals. The closer I get to achieving them, the more real life seems to get in my way. Like the universe is really trying to make me prove that this is what I want to do. I take these real life moments as proof that I am on the right path. That I am closer than ever before to reaching my goals.
Make Goals a Priority
How do you do better than you did yesterday when you are trying to run a business and real life gets in the way? You make your goals a priority. You decide that before you do anything you are going to work on things that bring you closer to reaching your goals. That means you don’t return emails to a client or you don’t return a phone call to a prospect. You don’t do these things until you spend time on the tasks you need to do to reach your goals.
Now I know most of you reading this are thinking “Sorry, that doesn’t work for real estate agents. I have to return emails and phone calls right away. You don’t know what you are talking about because you don’t sell real estate.” Fair enough. But I too am a business owner. I too have prospects and clients that I need to email and call back. But I refuse to do it until I have done the things that I need to do to meet my goals for the day.
The best time to work out is in the morning. Why? Because if we wait to do it until after work the chances that we actually do it are slim. We are either tired or trying to put out a fire or plain don’t feel like doing it. I think the same can is true for working on your real estate business. If you put it off so it is the last thing you do at the end of your day the chances that you actually do it are slim to none.
I challenge you to try something different for the next week. I challenge you to take the first 30 minutes of your work day and dedicate it to working on your business instead of in it. Take your phone and put it in airplane mode. Don’t open your email inbox and don’t login to Facebook. Really work on being better than you were yesterday. This could be marketing it could be personal development. It just has to be something that will help you get closer to reaching your goals. At the end of the week if you can see improvements in your business I urge you to take that 30 minutes and turn it into an hour. I know that you are busy, that you are swamped. Who isn’t these days? But if you really want to gain traction on your goals you have to plan the time to work on meeting them. Plus by doing it first thing in the morning you are working on your goals when you are firing on all cylinders. This will put you farther ahead than if you did it in the evening after you are beat down from the day. It is too easy to let real life and business get in the way when we are trying to meet our goals. This is why I firmly belive it is critical to success to work on your goals first thing in the morning.
Better Than You Were Yesterday
Are you ready to be better than you were yesterday? Are you ready to do things different and work to meet your goals everyday? Then you just have to start. You have to say I do want to be better than I was yesterday. I want to have more control of my time and my income. I want to meet my goals.
Beachbody has another saying that I love: “All you have to do is keep pushing play.” Do I want to get up and work out every morning at 5:30am? Nope not even a little bit. But I know if I commit to pushing play every morning that I will meet my goals. I challenge you to just push play. Set aside the time to be better than you were yesterday. I think you will be excited to see where your business is in six months or a year. Besides what do you have to lose? Nothing. You have everything to gain including a business you are proud of and more importantly love!
What motivates you to keep going? How do you schedule your days to meet your goals? Please tell me about it in the comments! I would love to hear from you! And if you were wondering, I am still pushing play on the DVD player and working on meeting my goals. Keep on keeping on!