Is your real estate website working for you? Are you getting good, qualified leads from it every month? I would venture to guess that 99% of you reading this would say “No, my website is something I feel like I have to have, but it does nothing for me.” Frustrating isn’t it?
Yet your website should be your virtual sales assistant driving real estate leads for you.
Do you know how to make your website work for you? Give people that visit your website something of value. Don’t vomit real estate information all over them, but give them something they are actually looking for and will use.
Give them a resource page.
What’s in a Page
In short, a resource page is a page with information that can help your clients and prospects. Some of the information can be real estate related, but I advise you to think outside of the box when it comes to this page. Your goal with this page should be to give people a reason to come back to this page on your website all of the time. You should include items that you can share on Facebook or Twitter or more importantly that your followers will share. The resource page should be your number one page that draws people into your website.
What to Include
This resource page sounds like a tall order doesn’t it? Pretty overwhelming I know, but I have some ideas to help you get started. Keep in mind you are a real estate agent and you should be the gateway to your community for your clients and prospects. The more you show them they can trust you, the more business will walk through your door. After taking a look at these ideas, don’t miss out on the two bonuses at the end of the article that will enhance your resource page.
Keep a list of great restaurants that are in your city on your website. If you are a foodie, take time to review the restaurant on your website and give personal details about your experience. People love that kind of information! Also include restaurants that are not as well known because some people love to try new places that are off the beaten path.
Partner with local businesses and highlight them on your website. Take the time to really get to know the businesses in your area and make this a win-win for everyone involved. You have the opportunity to support local businesses and in return they may highlight your services in their stores. Reach out to the store owner and let them know they are being featured on your website. Ask the owner if there are any points they would like you to include on your feature. Write about their store, what they sell and any specials they have for new or loyal customers.
Things to Do
People are always looking for events to do in their community. Make your resources page a page they can count on to find out the latest happenings in your city. Create a monthly calendar with ideas for families, singles, couples or for people that are into theater, museums or sporting events. If you have a lot of relocation clients point them to groups that have events for new people in the city. Creating a list of things to do in your area is something that you can easily advertise on social media and will draw people to your website every month.
Do you have favorite books that you have read? Include a list of them on your website and why you liked each book. Some people are always looking for new books to read and love a personal recommendation from a friend. Be this resource for the readers on your client list!
I am always looking for the latest technology to make my life easier. If you are a tech geek like me, include a list of technology tools that you use that you can’t live without. The obvious idea here is a list of apps which you should definitely list, but what about custom spreadsheets you have created or software that you must use everyday. Include these ideas on your tech tools list to help improve your clients lives.
Home Buyer & Seller Tips
Remember in the beginning I said you shouldn’t vomit real estate all over this page? I still don’t think you should, but you should absolutely talk real estate on this page in a helpful way. If you have written a checklist of the top 10 things each home buyer must do before pre-approval, include that list on this page. If you have a checklist for seller about the 20 things they must do before listing their home, include it on this page. Include tips and resources that your prospects and leads can use during their home buying and selling process. Just don’t vomit the real estate all over this section and be a resource, not a salesperson.
Now this is a page that needs to be maintained going forward. Update it with the latest happenings around town, new restaurants and new shops. Absolutely take the time to update new events that are going on each month. If your prospects and clients know they can count on you to update this page, it will truly become a resource to them and not only one they will count on, but one they will share. Now think about the possibilities there! Your resource page could be shared with hundreds of people– it could even go viral!
Kudos to you for remembering there were two bonus items at the end of this post!
Bonus #1: Giveaways
Remember how I mentioned that you can partner with local restaurants and shops? Ask the business owner to do a giveaway on your website. You can offer a free meal or a free product from one of the businesses as a giveaway for people to sign up for your email list. This is a great way to showcase a local business and bring them clients and a great way for you to get new subscribers for your email list. It’s a win-win for everyone!
Bonus #2: The Local Expert
By creating a resource page, you are showing your prospects and leads that you are the local expert on the community. You know the area, the neighborhoods and everything that is going on there. They will see you as the expert in all things in the community and that includes real estate. People want to work with a real estate agent that knows the city and by showing them that is you, you are guaranteed to get new business from this resource page.
Do you have a resource page on your website? Please share it in the comments below. What else would you add to this list that needs to be on a resource page? Add that to the comments below too!
Thank you for your comments! I enjoy chatting with you!