You can have everything you in life you want if you will just help enough other people get what they want. -Zig Ziglar
The other day on Twitter I noticed a real estate agent that sent out 38 tweets about her listings. This is not an effective Twitter strategy. I wish I could help this agent without offending her, but I’m guessing a stranger reaching out to her with a criticism just might do that.
It made me realize that I am lucky. I have a group of friends on social media that will tell me if a post missed the mark or if has grammatical errors. I love that! I love that they will take the time to not only read what I write but also let me know if I need to fix something. At first I felt embarrassed by my mistakes because who wants to look bad? Then I realized these friends were only pointing out these mistakes to help me grow and become a better writer. For that I say thank you!
How often do we get stuck with tunnel vision when we are working? We have a plan, we are moving forward and we don’t need help from anyone. I think this is especially true because we are self-employed and don’t have co-workers around to help. We don’t want to admit we need help because we are afraid to look stupid or show a lack of self-confidence. Or we don’t want to ask people for help because everyone is busy and we don’t want to bother them. So we keep flying solo, churning out the same work, not realizing that we could improve if we just ask for help.
Think about all the things that go into being a real estate agent. Think about your marketing, your listing presentations, your buyer presentations, your phone skills. Are you knocking it out of the park in every area or are there things that you are struggling with? Do you feel like if you tweaked things that you could grow as an agent and get more business? I bet you could!
How do you find the help you need? A great place to start is to reach out to a real estate agent in your office that you trust. Let them know you are looking for a partner that you can help and one that can help you. This partnership has many possibilities! You can help each other improve marketing materials and presentations. You can run new ideas by each other and look at your existing ideas to see what you can improve. You can role play and practice scripts together to improve your skills. You can hold each other accountable to getting things done. Two heads are better than one and while you are a solopreneur that doesn’t mean you can’t benefit from a partnership.
What if you don’t have a real estate office or don’t have someone in your office that would be willing to work together? Branch out and look at other real estate offices in your area. Just because you are competitors doesn’t mean you can’t be friends. Look at agents that you have done transactions with in the past. Is there one or two that you had a good relationship with? Reach out to them and see if they want an accountability partner.
Another option is a real estate mastermind group either locally or across the country. Look for a group of like-minded real estate agents that want to improve and that are open to working together. By forming a group you can learn a lot from each other, help each other grow and be there for each other when times get hard. This is also a great opportunity to network with like-minded people.
We were not made to live in a vacuum and get through life on our own. This is true in business too! I think you should take the time to look at where you are in your real estate business. Do you want to marginally improve this year or do you want your business go through the roof? I believe there is room to help each other even in an industry where people pride themselves on getting it done on their own. And like Zig said, if you help enough people get what they want, you will get everything you want in life. Not a bad way to live!
Do you have a trusted accountability partner? If not do you think you would benefit from a partner? Please share your thoughts with me in the comments below. Thank you for commenting!