On Thanksgiving Day I woke up at 6am, far earlier than anyone else at my house. I was not thrilled about being awake at all. It was dark and it was cold (really cold) and my reason for being awake did not thrill me either.
The Turkey Trot
A few weeks before Thanksgiving I agreed to do the Turkey Trot 5k in St. Paul with 3 of my friends. Now I had done a 5k before, about a month ago I ran my first one in honor of breast cancer. That one meant something to me as I was running it on the 5 year anniversary to the date of the day my cousin passed away from breast cancer. That 5k I could get behind and I felt a little spiritual push the whole way.
The Turkey Trot? Not so much. This one felt more like peer pressure to me, but kind of like fun too.
Now if you would have told me a year ago that I said a 5k was fun I would have laughed at you. Laughed hard until I cried. You see I vowed never to be one of those people that was going to run for fun. I was never going to be one of those “crazies.” I hated running and had no desire to be a runner.
A Million Excuses
Yet here I was, this very cold November morning, which by the way, it was -6 in temperature at race time, the coldest Thanksgiving in the Twin Cities in 30 years and I was here ready to run the Turkey Trot. Something I vowed I would never do and especially not in the dead cold of winter. Even worse, I had barely slept the night before as my youngest was up every hour because of a cold. I wasn’t in the best of moods and I had a million excuses running through my head of why I didn’t have to go to this race. Even my friends were shocked when they came to pick me up that I came out the front door.
Sure peer pressure got me here and a little bit of fun got me here, but you want to know what really got me to that starting line? Taking a leap out of my comfort zone and doing something that challenged me. A giant leap. I am not a runner, I don’t even consider myself in shape, but I was up for trying something new, something different and something that would be a challenge. Why not? As long as it wouldn’t kill me, I was game for it. I was nervous and I was scared of course. I was worried that I would be the only one there that would have to walk, that my friends would leave me in the dust and would be waiting for me for an hour at the finish line. I was even kind of scared that I would trip and fall flat on my face or even worse break something. But I was determined to step out of my comfort zone and try something new. Something that was for me, something that would challenge me, something that was for personal growth.
Your Comfort Zone
Every day we have the opportunity to step outside our comfort zones, but we rarely do. We have a million excuses of why we don’t have to. It’s scary. We don’t want to fail. We don’t want to look dumb. We don’t have time. We don’t have money. Yet when we take that challenge and do something different, a small piece of us changes and usually for the better.
As a Real Estate Agent you have the opportunity to step outside of your comfort zone on a daily basis and become a better Agent. To take a challenge that will push you as an Agent. To do something different that you haven’t done before whether that’s picking up the phone to do cold calls or knocking on your neighbors’ doors with goodies and your business cards attached. You have the opportunity to evaluate the marketing that comes easy to you, the letters, the postcards and look at what doesn’t come easy and put it into play. You may not be the best cold caller in the world, but what if you took time to educate yourself on it, practice doing it and then step outside of your comfort zone and actually do it. What if by doing this it meant you found one more buyer every month or had 3 new listing appointments every month? Then would it be worth it to step outside of your comfort zone?
As 2014 comes to a close, we are all knee deep in business planning and goal setting for next year. I would venture to guess that you had a good year selling real estate but you want to do even more in 2015. You know how you get there? You build working outside your comfort zone into your plans for next year. Yes, keep doing the marketing that you know, that you love and that you are good at, but take it one step further next year. Do marketing that you have always wanted to try but were too scared to do. Step outside of your comfort zone. That is where the magic happens, where growth as a Real Estate Agent happens and the point where your business really starts to change for the better.
What does your 2015 planning look like? Are you going to do the same things you did in 2014 or are you going to up your game and try new things? Please tell me about your plans in the comments below! Thank you!