I am excited to share with you my interview with Liz Tardo, a Realtor in the great city of New Orleans! Liz is truly a breath of fresh air in this business and someone that has worked her tail off to get where she is today. Liz started in real estate 17 years ago at the age of 19! She was by far one of the youngest Agents in her area when she started out. Liz is a multi-million dollar producer that earns repeat and referral business from her clients. It is her dedication to her clients and her need to learn more and do better that makes her one of the top Real Estate Agents!
On a personal level, I have to say Liz is one of the most positive people I have ever encountered. She is so genuine, caring and nice and she really knows her stuff. I am inspired by her story because she is a single mom and is truly doing it all. I think Liz has a lot to offer and would be a great coach for new Agents getting into the business.
My 3 takeaways from this conversation with Liz:
2. You have to be an expert in your market. Know your market.
3. Love what you do and you will never work a day in your life.
In The Beginning
Jen: How did you get into real estate?
Liz: When I was 19 years old I was working as a real estate secretary. I was actually going to school to be a nurse at the time. The more time I spent working in real estate I found that I just fell in love with it and got licensed in 1997!
Jen: What did you do to get business in the beginning?
Liz: I did everything! I lived for opportunity! I was always out there and took everything that I could.
I would hold other Realtors’ open houses and would do two a day if I could! Back then people weren’t searching for houses online, they would patrol the neighborhoods and go to open houses. I picked up many new buyers this way and some sellers too!
I would also do floor time whenever I had the chance. I did my assigned floor time and would be the first to volunteer for floor time if another Agent didn’t show up.
Business & Marketing Today
Jen: What does your marketing look like now?
Liz: Now when I do my marketing I have a marketing strategy and a plan. I have to give value whenever I am talking to someone about real estate and it has to come from my heart. I Prospect with Soul. (This a book for Real Estate Agents that can be found here.)
I also actively farm neighborhoods. I religiously send postcards and handwritten letters. When I have a listing in that neighborhood I put my signs everywhere.
The key to any marketing success is absolute consistency. Real Estate Agents should have a level of expertise and we need to show that. It is critical to know your market and the market stats.
Jen: Where do you get your marketing ideas?
Liz: I get new ideas from reading, from conventions, from other Real Estate Agents across the United States. I have to be on the cutting edge and I hold myself to a higher standard. A lot of Agents in my area are behind on some of the marketing practices, so it helps me to see what other Agents are doing in other markets that works. I also look at top produces and try to emulate what it is that they are doing.
A New Energy
Jen: What has changed for you with real estate in the last year or so? I see you mention #TardoTakeover in a lot of your Tweets.
Liz: I have more of a burning desire now than ever before about real estate. I love working at Keller Williams because they are supportive and are helping me to grow as an Agent. I am learning new things constantly and I want to share what I am learning with others. I am also going after real estate 120% without fail.
Also, I recently qualified to be on the Leadership Council for Keller Williams which is a huge honor for me. I have also been voted to chair my own ways and means committee with the Louisiana Women’s Council of Realtors. I am really focusing and holding myself to a higher level.
Jen: Wow! You do so many things! How do you have the time to do so much?
Liz: By having my Miracle Morning. Hal Elrod’s book Miracle Morning completely changed my life! I take the time in the morning, about 30-45 minutes, and get completely centered and focus. I look at my goals, my affirmations and I write. I have to refill myself before I can fuel everyone else.
Jen: Do you have a real estate assistant?
Liz: I do. She is a licensed Agent and I think of her more as a team member then an assistant. It is a fit of epic proportions! She handles a lot of the back office duties and also works with my clients. She goes on listing appointments with me and also helps with our buyers.
Liz’s Advice to New & Seasoned Agents
Jen: What 3 things do you think Agents just starting out need to know?
1. You must know your market. Take the time to educate yourself and know the trends in your market. Be the expert.
2. Find a mentor that can instruct you and guide you. When I first started out I was a real estate secretary, and I was fortunate because I had so many seasoned Agents that were helping me and teaching me. Offer seasoned Realtors free assistance or be their intern. You will learn a lot about the business this way.
3. Be with a company that provides room for growth and is growth-minded. A company that is willing to help you grow and provides the necessary tools and training to help you.
4. Treat your business like a business. Not a hobby, not a job, but a business.
Jen: What 3 things do you think seasoned Agents could do to help their business?
1. Re-plugin to your business. Burnout is so common with Real Estate Agents. Take the time to plug back in.
2. Remind yourself why you love real estate, why it is your passion. Remind yourself every day. Keep a vision board or your goals or something in front of you daily so you are reminded why you love real estate and helping your clients.
3. Constantly educate yourself. Educate yourself on the market, on how to grow as an Agent and as a person. Educate yourself on what you can do better in your business and for your clients. Personal growth and evolving is so very important.
Thank you Liz for taking time out of your jam packed day to answer my questions and to share your knowledge and expertise with Real Estate Agents around the country. Your turn my friends, what were your takeaways from this interview? Is there anything you would add to Liz’s points? Please let me know in the comments below!