On Tuesday evenings at 6pm central time, I am fortunate to be a part of a Twitter chat with Real Estate Agents across the country. It is a fun, lively group of Real Estate Agents that comes together to share ideas on what they are doing to grow their business, what is working, what isn’t working and even talking at times about how to protect themselves when showing homes to strangers. All Real Estate Agents are invited to participate and I highly recommend you do! Such valuable information is being shared every Tuesday and the camaraderie is inspiring! Check it out on Twitter here: https://twitter.com/hashtag/RealtorsUnite. When joining on Tuesday nights, all you have to do is find us using that link or the hashtag #RealtorsUnite.
The topic for November 25th was Branding for Real Estate Agents and why it is important to build a brand for your real estate business.
In the Beginning
The first question of the night was when as Agents, did you start developing your personal brand? It seems as though many Agents are currently in an overhaul of recreating their brand and really making it consistent throughout their business. I would venture to guess that many Real Estate Agents just start out doing their business and sell as many houses as they can and worry about their personal brand later. It can be quite a bit of fun to slow down your business and start to develop your own brand once you have established yourself. If you create a brand right from the start, there is also nothing wrong with giving your brand an overhaul once you are established.
You or the Broker
The next question asked was do you work on branding yourself or your broker or both? Everyone agreed that branding yourself is very important. It makes it more personal and it is your real estate business after all.
I personally believing in owning all of your own marketing and especially your own brand. I shared my thoughts about it on Inman here.
Be The Expert
What do you do to establish yourself as an expert in your area? Ideas included educating yourself on the market and your clients needs and wants. Also it is important to publicly establish yourself as an expert in your area and one way to do that is by providing valuable content and connecting with other local businesses in your area. This can be done via blogging, emails or letters. Don’t talk all real estate all of the time and make sure to include ideas that will show you really know your community.
Does your marketing collateral reflect your brand? Many Agents have outdated photos which is something that must be fixed in all marketing collateral! Just as we change, so does technology and the technology for photographs. An outdated photograph can make your shiny new marketing collateral look strange. And please, if your photo has you holding a phone– go get a new one ASAP!
What things do you do daily to maintain your brand with your clients? Thoughts included just staying in touch with them and being their friend. Listening to clients and their needs and wants and most importantly helping them solve their problems.
Mixing New and Old
How do you mix new marketing ideas with old marketing tools in your arsenal? A big thing that everyone needs to do is evaluate their current marketing, what’s working and what’s not working. Get rid of what’s not, take one new idea and implement it. Once that new idea is working seamlessly, add something new to the mix. Other ideas included adding networking events and social media to an already existing platform of doing newsletters.
Last night’s chat was a great reminder that we all could slow down and figure out what our business really is about, who we are helping and where we want to go. What a great way to get ready to go into a new year!
Thanks to everyone that participated in this chat and especially our host tonight Kyle of @TeamClaytonRealtors!
@NEDenverHomes (Josh Larsen & Kevin Root)
@JenSMarketing (Jennifer Snyder)
@Msretro (Jlyne Hanback)