On Tuesday evenings at 6pm central time, I am fortunate to be apart of a Twitter chat with Real Estate Agents across the country. It is a fun, lively group of Real Estate Agents that comes together to share ideas on what they are doing to grow their business, what is working, what isn’t working and even talking at times about how to protect themselves when showing homes to strangers. All Real Estate Agents are invited to participate and I highly recommend you do! Such valuable information is being shared every Tuesday and the camaraderie is inspiring! Check it out on Twitter here: https://twitter.com/hashtag/RealtorsUnite. When joining on Tuesday nights, all you have to do is find us using that link or the hashtag #RealtorsUnite.
The topic for November 4th was Marketing. Here’s a recap of the ideas that were shared!
Partnering with Local Businesses
Liz Tardo and real estate team Josh Larsen and Kevin Root brought up the idea of partnering with local establishments to promote your real estate services. We all agreed that looking towards building the relationship with local establishments instead of just walking in with cards expecting an instant sale is the way to go. Working with other businesses is a great way to support local businesses, work together towards a common goal and help get your name recognized in the community.
Ben Thurman asked for ideas on the best way to approach these local businesses. I agree that it would feel weird to walk in and say “Hey, I’m a Real Estate Agent. Want to help me promote my business?” It has to be a win-win for all involved or even more so for the local business since you are the one asking for something. I like the idea of going in with cards of course, but why not walk in with a small gift too? Everyone likes getting a gift and it has the power to disarm someone that may be skeptical about your intentions. Of course you must go in there with the best of intentions and not to try to butter them up only to sell them later.
Holiday Marketing Ideas
With the holidays fast approaching we did chat about holiday marketing ideas. Michelle Silverman sends a classy tin filled with personalized candy inside. She promises to share a picture when they are ready this year! Sonny Maken sends gift baskets to his clients for the holidays. Josh and Kevin came up with a unique idea of “reverse trick-or-treating.” They handed out plastic Starbucks cups with candy and a note. I like the idea of giving gift cards to a local grocery store with a card saying “The turkey is on me this year!” It’s a fun sentiment that will get talked about at family gatherings while the turkey is being carved!
Farming a Neighborhood
Both Josh and Kevin and Liz farm to geographical neighborhoods. Josh and Kevin send out jumbo postcards once a month with ideas like free home valuations and “how’s the market” topics. Jumbo postcards really are the way to go when it comes to postcard marketing. Their shape and size make it more likely that a homeowner will take a look at the card.
Liz and Sonny both take their clients out for dinner a week or so after the closing on their home. What a great way to personally thank the client for their business and to congratulate them on the closing of their home. Liz feels that her clients become true friends after the home buying or selling process and that helps her with repeat and referral business. This is the best kind of business to have! Another idea from Sonny includes custom branded Starbucks gift cards. So unique and fun!
One thing that we all agreed on and talk about a lot is that any marketing that is done has to be personal. Farming it out or using a template just isn’t as effective as you using your real voice. In this day and age people want to get to know you and like you to begin to trust you. That’s why people do business with you. People are more likely to do business with those they trust and being yourself is the best way to earn that trust!
Thanks to everyone that participated in this chat and especially our host Liz Tardo!
@NEDenverHomes (Josh Larsen & Kevin Root)
@CobbCoRealtor (Ben Thurman)
@MichelleRealtor (Michelle Silverman)