On Tuesday evenings at 6pm central time, I am fortunate to be a part of a Twitter chat with Real Estate Agents across the country. It is a fun, lively group of Real Estate Agents that comes together to share ideas on what they are doing to grow their business, what is working, what isn’t working and even talking at times about how to protect themselves when showing homes to strangers. All Real Estate Agents are invited to participate and I highly recommend you do! Such valuable information is being shared every Tuesday and the camaraderie is inspiring! Check it out on Twitter here: https://twitter.com/hashtag/RealtorsUnite. When joining on Tuesday nights, all you have to do is find us using that link or the hashtag #RealtorsUnite.
The topic for December 1st was Goal Setting and Implementing Strategies for Real Estate Agents.
Our #RealtorsUnite leader, Liz Tardo, started out by giving a mission statement of sorts of what #RealtorsUnite is about. I thought I would repeat it here:
The purpose of #RealtorsUnite is for #Realtors to have a forum to discuss issues we face, give support, and assist one another.
This is a great forum that does provide support to Real Estate Agents across the country. Powerful stuff here!
Q1. What systems do you have in place for listings?
Everyone on board last night agrees that checklists are critical for putting systems in place for listings. Some use a physical checklist while others rely on electronic checklists for the listings. Ideas for electronic checklists include Evernote, Dropbox and Google Docs. Josh and Kevin have a pretty solid system set up for Evernote and are more than happy to share it with other Agents that are interested.
Q2. Do you have a pre-listing packet you drop to seller(s)? If so, what do you include?
Pre-listing packets are important when it comes to introducing yourself to sellers for the first time. Many Agents mentioned that they include information about them, their company, ways they market the listing, the process and listing tips too! Some Agents will email the pre-listing package to the potential seller while some hand deliver it.
Josh and Kevin shared with us their new unique listing presentation that they created using Haiku. This is a unique video that can be emailed to potential clients before Josh and Kevin meet with them. To see the presentation, please click this link: bit.ly/1FKNwOX
Q3. What systems do you have in place to keep track of your listings? Deadlines/advertising/etc.
TeamClayton mentioned that they keep track of everything the “old school” way and have a whiteboard with all of their listings. They include a note about who the title company is and any notes that are needed for the listing.
Others keep track of deadlines via the electronic methods previously mentioned above.
Q4. How often do you touch base with your sellers, and how do you? (ex. email, phone call, etc)
The answers for question four launched us into a great conversation about CRM’s. CRM’s are so tricky and it is hard to find a good one that works. Here is the take on CRM’s from the #RealtorsUnite community:
Referral Maker: Josh and Kevin have just started to use this CRM and love it! Seems like a good system that other Agents will check out as well.
Contactually: This seems to be too complex and it also seems that they send far too many sales emails.
Q5.How many of you sit down & meet your buyers before showing them property?
The general consensus among the group is that it is important to meet a buyer face-to-face before showing them a property. This gives them the opportunity to get to know you and for you to get to know them. It helps to build that rapport and increases the chances that the buyer will become a client and it gives everyone a chance to see if the relationship is a good fit for all parties involved. It was also noted that it is important for a buyer to be qualified before the house hunt begins.
Q6. What systems do you have in place for buyers?
TeamClayton mentioned that they ask all of their buyers to get pre-qualified before they begin the home search. If they don’t have a mortgage broker, they have referral partners they work with to help get buyers pre-qualified. From there, a listing search is set up based on the area in which the buyer is looking.
Q7. How often do you keep in touch with buyers?
@ColdwellATeam mentioned that they stay in front of their buyers every chance they get without being too annoying. That includes follow ups for birthdays, anniversaries, holidays, etc. It was also noted in the group that sending out a newsletter whether via email or mail is really important for follow up.
In the last few moments of the chat we talked about goals and accountability for 2015. Many are on their way to setting their 2015 goals which is great news! Everyone agreed that accountability is key when it comes to implementing their goals. There are some Real Estate Agents that have accountability coaches and partners that help them get things done. Either way, everyone believes that goal setting and accountability are the keys to getting things done and to a bigger and better 2015!
Thanks to everyone that participated in this chat and especially our host tonight Liz Tardo!
@NEDenverHomes (Josh Larsen & Kevin Root)
@JenSMarketing (Jennifer Snyder)
@CobbCoRealtor (Ben Thurman)
@MichelleRealtor (Michelle Silverman)
@ColdwellATeam (Valerie Angello)
Do you have any thoughts on our chat? Please share them in the comments below!