Summer is the best time of year for real estate agents. The weather is nicer and the real estate market is hot! People like to move during these months before the kids are back in school. Plus agents usually have more closings and extra money to spend on their businesses. Take advantage of this fun season and kick your marketing into high gear too!
Popping by your past clients’ houses with a small gift is a great way to stay in touch with them. It gives you the opportunity to check in and see how they are doing. It reminds your clients that you are around to help with their real estate needs. Plus who doesn’t love getting an unexpected gift?!
Fun summer pop-by’s include:
- S’more kits
- Drink in a jar (peach tea, lemonade, etc.)
- Summer pail filled with goodies for kids and adults
- Gift cards to a local ice cream shop
- Seed packets for flowers or veggies
Pop-by gifts are fun tokens of appreciation for your past clients. I think they are a nice way to give a gift and check in without expecting anything in return!
Summer Landing Pages
Landing pages are the number one way to generate leads from your website. They are the only way to guarantee that you will capture a visitor’s email address. So why not offer free information geared toward summer to get their email address?
Here are some ideas for free summer opt-in offers:
- Top 10 DIY backyard projects
- 10 things you must know before listing your house this summer
- The complete checklist for buying a vacation home this summer
- 18 things every vacation homeowner should know before selling
Landing pages are the best way to get your own leads from your website. If you are ready to learn how to do it register for my landing page class today!
Blogging & Social Media Posts
The great thing about writing posts for blogs or social media is that it doesn’t always have to be about real estate. In fact if you really want to connect with people writing only about real estate could turn them off. Instead switch it up for the summer months. Here are some ideas to get you started:
- List of Free summer activities: In my area there is a Facebook group about free things to do in the Twin Cities this summer. Look for ideas like this that you can share on your blog or social media posts.
- 25 Summer maintenance tips that every homeowner should do
- 12 Landscaping ideas that are inexpensive or easy to do yourself
- 10 simple tips to organize your garage
A goal with your posts for blogging or social media is to keep your contacts coming back for more. Be more than just an agent. Be their real estate resource and create posts that will keep you top of mind.
Email marketing is still the number one way to connect with clients. Make sure you are cultivating a good email list. Also make sure you are using a good landing page strategy to capture clients from your website.
Summer email marketing ideas include:
- 12 relaxing DIY ideas for your home (think hammocks, fire pits, swings, etc.)
- 8 at home summer activities for families
- 15 outdoor home improvement projects to improve your home’s value
- How to buy the vacation home of your dreams
Make your email marketing fun by including images that compliment your message. Create a killer message and an even better subject line to increase your open rates!
Something that I love about real estate marketing is that it doesn’t always have to be about real estate! I love agents that get this and don’t always send postcards stating “Now is the best time to by a house.” The goal of any marketing is to provide value for your contacts. The goal for you is to stay in touch with your contacts. Why not make it fun at the same time?
Here are a few postcard ideas to get you started:
- Funny summer holidays
- Great summer recipes that you have tried
- Festivals in your area
- 10 quick staging tips for summer
Fourth of July
The Fourth of July is a special and fun holiday that we all enjoy as Americans. Use this as an opportunity to get your name out there and reconnect with your clients. You have the opportunity to do something different from other agents by thinking outside the box.
Here are some ideas to get you started:
- Email marketing: 8 4th of July recipes everyone is sure to love
- Postcard marketing: 12 ideas to decorate your home for 4th of July
- Blog Post: 6 ideas to bring patriotism to your holiday weekend
- Pop-by: Firecracker popcorn balls
Everyone feels festive around the 4th of July. The weather is great and most people enjoy a long weekend. Get in the spirit and do fun marketing to go along with the theme!
The summer months are a great time to reconnect with your clients. Everyone is a little more relaxed and are more open to marketing messages. Think of creative ideas for the marketing that you are already doing and make it stand out. Use these fun ideas for your social media, landing page, pop-bys, postcard marketing and more to change things up. Have fun with it! It is a great time of year after all!
Which idea above do you want to try in your marketing this summer? What do you do for your marketing in the summer? Do you do things different in your business during the summer or are you steady all year long? Please share your ideas with me in the comments below!