The beginning of the month is here which means its time for what worked and what didn’t work for business this month! My goal with this post is to be transparent with you about what I am doing to market my blog and services. I hope you can relate my ideas to your business and use these them to grow your business!
First lets take a look at the numbers:
Stats for June
|Returning Visitor %||32.05%||20.23%||15.04%||-5.20%|
|Looks to Leads Courses Sold||10||0||2||+2|
*In June I discovered a problem with my bounce rate. It was artificially low because I had my Google Analytics code in my website twice. Ooops! I am also getting hit with a lot of spam referral traffic on my blog which is skewing my bounce rate. It is really annoying!
It is interesting because I look at these numbers and some show that I am down. The numbers like the pageviews and bounce rate are down. Other areas like email subscribers and social media stats are up. In the beginning of writing this blog I was all about the numbers. The numbers meant I was growing and to see them go down started to stress me out. I have had a couple months to figure out what I think is going on.
1. My focus
My focus has not been on promoting the blog. My focus since the beginning of April has been to get my Looks to Leads Landing Page Course finished. I have students that have invested their money and time into this course and I spent the majority of my time focused on making that course the best I possibly could.
My focus has not been on writing a ton of new content for the blog. It has not been on promoting the blog. I am learning that what I focus on I see results. If I am not focusing on the blog I am not going to get a lot of big growth. Again I am okay with that because my focus has been on finishing my course for the clients that committed to me.
Takeaway: What you focus on flourishes! As an agent if you spend a good chunk of your time focusing on one area to generate business you will get more business. If you spend the majority of your time jumping from idea to idea to get business you won’t capture any.
2. ‘Tis the Season
I have been around the real estate business my entire life. When I took time to think about why my numbers are down it hit me. It’s summer! Duh! Raise your hand if you are sitting around with nothing to do and not selling houses? Yeah I didn’t think so. You guys are busy!
It is summer and it is your busiest time of year. Of course you don’t have time to read my blog or really do much of anything other than sell houses. I hear from many of you that you are working from sun up to sun down and then some. This business can be feast or famine and especially after the last few years I bet the feast feels great. I am looking forward to next year to see if this theory that I have about the seasons is true. My gut tells me you guys really need me from September to March.
Takeaway: Evaluate where your clients and prospects are in their lives. Is this a busy season for them or is this a time they are more likely to hear your marketing message? Typically in real estate you don’t have a lot of transactions around the holidays while in the summer business is booming. Take that slow time to perfect your systems so that when things do get busy you have systems in place to handle it.
In the middle of June I received the news of a lifetime. I was hand picked by Inman News to be one of their 40 Ambassadors for their upcoming Inman Connect San Francisco conference. Inman Connect is an amazing conference where real estate professionals gather to learn about the latest trends and technology in the real estate industry. Real estate professionals also spend time networking with agents all over the world!
In May I had stepped outside of my comfort zone and applied for the position. I am one of hundreds and hundreds that applied so to be chosen as one of 40 is incredible!
According to Inman:
“Inman Ambassadors are real estate industry professionals selected for their commitment to the vision of Inman News and to raising the bar in real estate through education and events. They are cheerleaders, explainers, interpreters and connectors to people in and out of the Inman community. They are on the cutting edge of what Inman is doing with content, innovative products, events and new media.”
I continue to feel blown away by this honor! I have been selected as the best of the best with 39 other Ambassadors. It is humbling to say the least!
Takeaway: Look for opportunities to push past your comfort zone in your business. Is there a board position you want to apply for or a networking opportunity that you want to try? Is there an organization that you can team up with to help them and also push your career forward? Actively pursue those kinds of opportunities to better your community and raise your profile.
Right now landing pages are my number once source of leads. I am not doing much in the way of active marketing which means I shouldn’t be getting a lot of leads. Yet from my landing pages I generated 82 leads this month. It boggles my mind that I can double or triple those numbers with a little bit of effort on my part! I am also curious what would happen if I spruced up a few of my landing pages.
Takeaway: The best kind of leads are referrals. The next best are leads that are generated while you are working, playing and even sleeping. When you generate those kinds of leads on your landing pages your website is working for you. True landing pages, not just “what’s my home worth?” are a goldmine of leads for real estate agents.
Buffer My Post
In the middle of June I activated the “Buffer My Post” plugin for WordPress. Buffer is a tool that I use to schedule some of my social media posts on Twitter, Facebook and LinkedIn. In Buffer I have a schedule of posts that go out every day. The plugin puts posts into my Buffer App account and then Buffer posts them to my social media accounts every four hours.
This plugin has been a game changer for me! It is keeping all of my old posts fresh instead of them sitting in my blog archives. I used to hand pick the posts and schedule them every week. It was very tedious and drove me crazy. I would do it for awhile and then drop off. Then I was posting some of the same content over and over. It was not a good routine.
While I don’t think it is a good idea to schedule all your posts on social media I do think it is okay to do it with your own content. I have found that by scheduling my content I am much more likely to jump on social media and engage with people. I am more likely to share other articles that are useful to my followers. I don’t feel constrained to only share my stuff. It has made social media fun again!
Takeaway: Look for tools to make your life and your business run smoother. Don’t use apps or solutions that make you sound like a robot though. You want to inject your personality into all your marketing. By finding tools that can automate some of your processes you are more likely to do marketing on a consistent basis.
I noticed this month that my social shares are way up. People are sharing my posts on Facebook and retweeting them on Twitter. I also noticed I am getting more comments. I attribute this to a few things. First I am consistently posting on these sites thanks to the above mentioned Buffer My Posts plugin. Second I have become better connected with like-minded businesses in the real estate industry. These professionals have been kind about sharing my posts! Third my profile has been raised through being recognized as an Inman Ambassador.
The increased social shares have led to more new people visiting my blog. It has led to more email subscribers and more follows on social media. In general the social shares have increased my visibility on the Internet and that is a good thing!
Takeaway: The more you put a message out there that helps people it will get shared with their sphere. This helps rise your profile in your community and the real estate industry. Look for people that you can network with and work on helping them share their message. When you do that they are more likely to share your message!
What Didn’t Work
Since the beginning of January I have been doing guest posts on other blogs. This month I only did two on REW.ca. I like guest posting on Inman News because I love the community there. I also see a lot traffic to my site when I guest post on Inman. I did not do any guest posts in June. The entire month got away from me with staying focused on the course. I am disappointed in myself for not guest posting but I am giving myself a break too. It’s not like I didn’t do anything all month!
Takeaway: I think we all fall off our routine wagon sometimes. We are great at doing the things that generate business and then when things get busy we get off our routine. Sometimes it is hard to jump back into that routine because we are burned out. If this sounds familiar first give yourself a break. Then take small steps to get back into the routine that helps bring you business.
I have had two guest posts on REW.ca and online publication in Vancouver, BC. I was told the site receives five million pageviews every month, but I have only received two hits to my website from my posts on their site. I am disappointed in these numbers. I love having the opportunity to guest post on websites and it is an honor to do so. That being said I am not paid for my time to write guest posts. My “payoff” comes from increased traffic and email sign ups on my blog. To only have two visitors is a big disappointment. Guest blogging has to be mutually beneficial for both parties for it to work. I am undecided what to do about this but it is something that I am thinking about.
Takeaway: You must evaluate all your marketing efforts. There may be another agent having success with Instagram and you aren’t. If you aren’t evaluate why and fix it or move onto the next idea. If you are putting your efforts and money into a dead marketing idea is a waste of time.
Looks to Leads Landing Page Promotion
I created this awesome course teaching agents how to get unlimited leads from their website and have done very little promotion for it. I have done a few webinars, put an ad on my sidebar over to the right and that’s it. I have not received too many new students into this class because of it. Now that the class is done I feel like I can start working on promoting it. I think my issue before is that it wasn’t finished and I had a hard time promoting it when I owed it to my original students to finish it.
Takeaway: Every marketing tool needs a strategy. You can’t create one postcard mailing, send it out and hope the phone will ring. You have to send out a mailing to a farm at least 5-7 times before you see any traction. This is true of all marketing tools and courses.
I was amazed this month that my email list is growing at all. I am getting subscribers with no promotion on my end. The subscribers are coming in from my landing pages, the opt-in offers on my website and Pinterest. I have created systems to work for me when I am working on other things. The landing pages and opt-in offers are lead generating machines for me and it has made a huge difference in my business.
Takeaway: Find ways to gather email subscribers on your website or on social media. Work on capturing more email addresses so you can generate your own leads!
The Looks to Leads Landing Page Course
I’ve learned that I love creating courses for agents. I finished the course at the end of June and I could NOT be more excited about it! There is some great information in there. I am confident when my students follow the steps they will create a landing page that brings them a ton of business.
The process of creating this class has been very labor intensive but it has been a labor of love. Cheesy I know but I want agents to succeed using landing pages. I want this to be a course agents take and look at as a turning point on how they generate cold leads. I am excited about this class and providing more courses and products to help real estate agents!
My goals for July are pretty basic and for once are not going to be all about the numbers.
1. Write Millennial Speech
On September 30th I am giving a speech for the Global Real Estate Resource Symposium hosted by the Staten Island Board of Realtors. I will be talking about the millennials and their impact on the global real estate marketing. I am so excited to speak to real estate agents about the millennials! This generation fascinates me so I am looking forward to this event. I have been doing research and need to draft the speech. I will be doing that for most of July.
In June I read my friend Debra Trappen’s new book “Fire Up! Taking Your Life and Business to 11…”. This book was more than a quick read for me. It was inspirational! I am going to be going back through the book and doing the exercises to get clear on my brand. I want to make sure I have this all in place by the time I go to San Francisco the first week of August.
3. Add 100 new email subscribers
One of my main goals has been to get to 3,000 email subscribers this year. I don’t know if I am going to make it but I would at least like to get to 1,000!
- Fix my pop-ups and opt-in offer on the sidebar
- Promote my list on social media
- Create a new free report on closing gifts for my Pinterest pin that is going viral
Oh how I miss writing you guys. I miss giving marketing ideas and sharing those personal posts. I am going to do more of it in July. I am going to post once a week and when I can twice a week.
Topics I am going to cover include:
- News about Inman Connect
- The Power of Focus
- Ideas for video marketing
- Past client marketing tips
The blog will also be getting a makeover this month! I am ready for a new an improved look to match the new logo and my new photo!
I am excited about July and getting back to the basics! What does your July look like? Do you have specific goals or are you just trying to get through the summer? Please share with me in the comments below!