The other night I texted my best friend and asked her if she knows about Meerkat or Periscope. Her response: “Meerkat and Periscope?” When I read her response I have to admit, I was jealous. Ignorance is bliss in this case.
I am a self-professed tech geek. I am the go-to person among friends and family when it comes to all things technology. I have always enjoyed tinkering on computers, learning more about online business and finding the latest tech tools.
That is why it is hard for me to admit say this: I am skipping the live streaming technology for now. I need a break from the newest tech to hit the market. This realization stopped me in my tracks as this is not my nature at all. I embrace new technology and am the first one to promote it. So why was this latest piece of technology, live video streaming, bugging me so much?
1. It’s never-ending
The first reason it was bugging me is because it seems never-ending. There is always going to be some new piece of technology that we have to use. We have to use it or we are falling behind. That’s a lot of pressure to put on ourselves if you ask me. It’s the technology version of “keeping up with the Joneses.” That’s not good for anyone.
2. It’s overwhelming
We are all busy people. The thought of trying to add one more thing to our already full plates is overwhelming. You have two options. You add the new piece of technology and sacrifice something from your life. Or you ignore it completely and put it on the “some day plate.” Both options are overwhelming. You feel like it is just one more thing you need to deal with in your business.
3. Mediocre or Exceptional?
Let’s say you add this new piece of technology to your marketing strategy. Are you going to drop everything and implement it exceptionally well? Or is it just something else you add that you will implement in a mediocre way? If you don’t implement it well you will get frustrated when it doesn’t work.
4. Too connected
The other issue that can come with all this technology is feeling too connected. We check our phones all the time so we don’t miss out on the latest information in the industry. We are always on social media or email networking with clients and colleagues. We are not great at distancing ourselves from the technology. At least I am not and I don’t think I am alone!
5. Inadequate feelings
Then something weird happens if you decide to ignore the newest piece of technology. It can lead to not feeling good about yourself. You compare yourself to other agents who are using this new piece of technology. They are already knocking it out of the park and you aren’t. You feel inadequate, you feel behind and you might fall into a funk.
I think these five items are true about all technology in real estate. This includes social media, drones, apps and everything in between. This isn’t just limited to Periscope and Meerkat. Agents chase the newest idea that is bringing another agent a ton of business. Or agents want to jump on the train and dominate the idea before other agents in their market do it.
How are you supposed to balance the need to get ahead with the need to actually do business?
7 Tips to Create Technology Balance
1. Have a plan
First you must have a rock solid marketing plan. That way when a new piece of technology comes along you can decide if it fits into your plan. If it doesn’t fit into your plan right now you can confidently ignore it. That doesn’t mean you won’t ever implement the new idea. It just means that you aren’t going to do it right now. You are going to stay focused on your marketing strategy that is working for you.
2. Avoid S.O.S. (shiny object syndrome)
I think a big part of not getting bogged down is avoiding the shiny object syndrome. Many agents will see a new idea and drop everything they are doing to try it. This is shiny object syndrome. Don’t get blown around by every wind or new idea that you see. Go back to point one and decide if it fits your plan. That way you don’t always have to live in the chaos of shiny object syndrome.
3. Segment social media
Social media is the biggest culprit when it comes to shiny object syndrome. This is where most agents learn about the new marketing ideas. It is a blessing and a curse. It is a quick way to learn about a new idea, but it also is overwhelming. It can lead to the feelings that I mentioned in the first part of this post.
The one way to avoid this is to segment your social media friends and followers. Create lists in Twitter and Facebook to differentiate among your group of contacts. Keep a list for business people and agents, a list of clients and a list of friends and family. The reason behind this is that you now control what you see. If you find yourself overwhelmed by your business, then ignore the business list. Only check in on the clients and family/friend list when you are on social media. Do you have 10 minutes to spare and want to catch up on the newest marketing ideas? Then take a look at your business lists. This helps you control what gets put into your head and what affects you.
4. Do three things well
I will preach this until the day I die. Pick three marketing ideas and do them well. Do them so well they are almost perfect. When those three ideas are bringing you in business only then should you add a new strategy. If you do every strategy out there you will become a jack of all trades. The problem with a jack of all trades is that they don’t do one thing really well. Then they become frustrated when things don’t work out.
Implementing marketing ideas requires laser focus. You can’t dabble a little here in this idea or that idea. You have to decide on what it is that you want and focus on it. Do you want more referrals? Then focus on one strategy that will bring you referrals. Do you want more leads from your website? Then pick a strategy to bring in leads from your website. If you are always adding new marketing ideas to your business you won’t get any traction. You may get a lead here and there. Only when you focus on doing three things really well will you start to see more leads in your business.
5. Decide What to Give Up
When you decide it is time to add a new technology to your business decide what you are going to give up. You simply cannot do it all and if you try, you will either fail or burn out. Not fun! Before adding anything new take a look at your existing tools. Is there one or two ideas that aren’t working for you? Or one or two things that you hate doing? Then I have great news for you–you can get rid of them!
You may feel like you have to do every idea that other agents are doing but you don’t. If tools like Twitter or email marketing aren’t working for you then get rid of it. Confidently declare that the tool doesn’t work in your business and move on. Try a new tactic and one that you are excited about starting in your business.
6. Pick your platform
There’s Twitter, Facebook, LinkedIn, Instagram and Pinterest for social media. Then there’s YouTube, Google+, Tumblr and many more. What’s my point? There are so many different social media platforms out there and that on it’s own is overwhelming. You can’t excel in all of them. Pick two or three that you want to get involved in. Ideally this will be the place where most people in your area hang out too. You don’t have to do all the social media sites. It’s too much!
7. Stop the comparisons
We all compare ourselves to others and this is a topic that deserves its own post. To keep it short I will tell you this. Stop comparing yourself to other people! You don’t know their path or what they went through to get where they are today. We are all so good at only putting the best of the best news on social media. We don’t know what people are really going through in their personal lives. They might be a super star agent but their children don’t talk to them because they are never around. Or maybe the super star agent has three assistants you don’t know about.
Either way it doesn’t matter. If you spend your time comparing yourself to others you will never celebrate your wins. You deserve better than that! So what that the other agents are great at implementing every piece of technology. You focus on being great at what you do and you can’t lose!
Today I am taking my own advice. I am not downloading Periscope or Meerkat. I look at it as a distraction that I don’t need right now. My life is full with my family, my friends and my business. I would rather spend my free time focused on my family. I would rather spend my business time focused on my three things that are part of my marketing strategy to grow my business. If I miss out on this latest technology craze that’s okay. There’s sure to be another one just around the corner!
How about you? Are you joining the live streaming phase or are you sitting this one out? Do you get easily blown about or are you good at sticking to your marketing strategy? Please share your thoughts with me in the comments below!