The landing pages on my website are my favorite marketing tool right now. They work for me every day to generate leads. I think there is an opportunity for real estate agents to create landing pages on their websites. Few agents are doing it well and this is one way you can stand out among your competitors.
A landing page is a single page on your website. It is a distraction free zone without a navigation menu, sidebar or footer. The goal is to convert your website visitor into an email lead.
1. Always Working
Your landing page works for you even when you aren’t working on your business. That is the beauty of a landing page. You set it up for one niche and advertise it. Then people will come to your website to download your opt-in offer. This all happens automatically without any extra work on your part. It happens while you are working on real estate deals, spending time with your family and even sleeping. It is not unusual for me to wake up to 10 new leads that signed up for my opt-in offer while I was sleeping. It feels very rewarding when that happens!
2. Ongoing Lead Machine
Your landing page is an ongoing source of leads for you. When you create a quality landing page you will generate leads from it. all the time. If you want more leads, do more advertising for your landing page. If you have more leads than you can handle dial back your advertising. A landing page isn’t something you put up once and only get leads from it one time. It is your lead machine working in the background to bring you leads every single day.
Your landing pages give you instant credibility with your website visitor. When you build a landing page you base it on solving one problem for one niche. Your website visitor will notice this and you will earn their trust up front. They will see you as a trusted resource that understands their problems. This gives you credibility and is the beginning of a relationship with your new email lead.
4. You’re the Boss
On your landing page you are the boss of your lead. You are in charge of where they go on your website. They aren’t poking around on your website looking for information and then clicking away. Instead the website visitor is following a clear path you laid out for them. They see your headline addressing their problem. They realize your opt-in offer is the exact solution to their problem. They give you their email address to get the solution delivered to their email. You have now told your website visitor exactly what you want them to do. Youhave led the website visitor down the path to give you their email address. You are the boss of that lead.
5. Increase Your Odds
Your landing page will convert more visitors into leads than any other page on your website. So many agents worry that not giving a website visitor access to their entire website that they will lose the lead. The exact opposite is true! If a website visitor is looking around on your website there is a good chance they will get information overload. Or worse they won’t find any information that relates to their situation. At that point they will leave your website without bothering to give your their email address. This is a wasted opportunity for you.
A landing page does the exact opposite for your website visitor. When they visit your landing page they can quickly see that your solution is for them. That you are catering to their needs. The website visitor won’t be on information overload and will see you as a solution to their problem. They will gladly give you their email address at that point. Your landing page will convert more website visitors into actual leads. More than your home page, about page or contact pages combined.
6. Improve SEO
How often do you see the same canned content on real estate websites? This will hurt your SEO instead of improve it. You can change that with landing pages. The bonus is landing pages improve your SEO rank with Google, Bing, Yahoo and the other search engines. The search engines’ goal is to give relevant content in their search results. They favor organic content that is not used on other websites. Landing pages do just that. Adding good landing pages to your site with good content will increase your search engine ranking. I have a few of my landing pages that put me on the first page of Google. Isn’t that something we all want so bad?!
7. More Opportunities
Landing pages give you more opportunities that you may not get through your traditional website. Landing pages show that you are an expert in one niche area. By showcasing yourexpertise you could be asked to speak at local or even national events. You could be asked to present at local groups that need real estate expertise. You could even get picked up by local media and asked for quotes in their stories. Landing pages provide extra opportunities for you because you are standing out from the crowd. You are showing your expertise as an agent and doing it better than your competitors. You will get recognized for that!
Landing pages are a gold mine of leads and opportunities for you in your real estate business. They take your normal website and kick it up a notch. Landing pages work for you and show that you are a trusted adviser for your website visitors. It is a way to stand apart from other agents who are doing the same lead generation tactics that don’t work. Give your website visitors what they want with a great opt-in offer and a dedicated landing page. Do this and you will have more leads than you can handle!
Are you getting leads from your website? Have you tried landing pages? Please tell me about your experiences in the comments below!
Are you convinced that you need to add landing pages to your website but don’t know how to do it? Join my Looks to Leads Landing Page Course today and build your own custom landing page!